Let me help you with your next career move. Check out my results-driven consulting services via @ Fiverr.com

 

Career Basics

  • You are your own media and marketing company.  In this day and age, You are not just a band or a performer, but rather a  unique brand who connects with an audience to share what your gifts and talents.  Make your message positive, engaging and relatable to your audience. Music is therapy for so many, so remind yourself and your bandmates that what you do makes the world a better place with each note that is played.

 

  • EPK/Press Sheet/Resume. Make it Stellar/Keep it Simple, professional, user-friendly, and engaging.

 

  • Professional Photos and High Def video.  Get professional photos and high def video for your EPK/ website and socials.

 

  • Sync up your social media. Be proactive, create and schedule posts to go out to your fan pages at least 4 hours apart. Sites like Facebook, Twitter, and Instagram, etc. all use algorithms that hide posts that go out in short intervals less than 4 hours apart.

 

  • Avoid social media aggregator sites  that do not allow you to opt-out of their monthly fees once you sign up. (Do your research!)

 

  • Fan Email List! Establish and always be growing your email fan base as well as a select group of super fans (ask them if they will be a part of your street team), financial supporters and those who come out to every show.

 

 

  • Register your music with a PRO (Performance Rights Organization - ASCAP, BMI, SESAC).

 

 

  • Create setlists on your PRO website and/or gallery sites be sure to add every performance onto your PRO platform after every show.  BMI has an app called, BMI Live that you can download to your phone. It is easy, and this is money that comes to your mailbox.

 

  • Shop around for distribution platforms and record labels. If a label is asking you to put all the money upfront, move on. (This is a red flag!)

 

  • Get everything in writing.  Create your own booking agreement, rider, and stage plot to send out to venues especially your own booking agreement if the venue does not have one.

 

  • Older Catalogs.  If you have older albums under former labels or were uploaded onto iTunes and other digital platforms in the late 90’s and early 2000’s and are not collecting, search https://www.usisrc.org/ and get the old UPC and ISRC codes. Send this info to your PRO and Soundexchange.com and make sure they are tagged to your PRO registry as well.

 

  • Set up your own PUBLISHING Company. There is a small fee incurred to establish a DBA (Doing Business As) and a second bank account for your music business that is outside of your personal checking account. You will then be able to collect your publishing royalties (Mailbox money!)

 

 

  • Become a Grammy Member. This is tax deductible, and the resources are invaluable including discounts on instrument insurance, health insurance, MusicCares services, music production and duplication resources.

 

  • Buy Instrument  and/or loss/theft Insurance. (costs $100 + a year). 

 

  • Consistency across platforms.  Make sure that your band and all of your links, aggregate date bio and a professional press photo are listed on Allmusic.com and HypeMachine. Sites like these and others source your music profile out to other digital streaming platforms.

 

  • Free calendar resources. Bandsintown, SongKick and Spingo.   Post your upcoming shows to sites like Bandsintown (has a great sync feature that links to FB, Twitter and your website and it will send emails to your fans and people who may like your sound - for free!

 

  • Find affordable/professional resources to help you with all of the above on sites like Fiverr.com and Thumbtack.com ALWAYS CHECK REFERENCES and Don’t pay anyone until you are satisfied with the work that is done.  

 

  • Make sure that all of your music/art artwork is properly coded/watermarked when it is mastered and uploaded to all of the above sites, digital music platforms as well as sites like SoundCloud.

 

  • Seek out professional support. Whether you are looking for a manager, an agent, and/or a vocal/performance coach, seek out those who bring out the best in you.  

 

  • Reinventing oneself is important but so is giving your fans what they want.  James Taylor once said that his fans always ask for him to play “Fire and Rain” and he that has played it so often that he sometimes forgets where he is in the middle of the song.  Regardless, he still always gives the fans what they want.

 

  • Honor your commitments.  Show up early or on time and do what you say you are going to do.

 

  • Business Records. If you are looking to work with a reputable booking agency, they will want to see your business records and how you keep track of your shows, guarantees, merch sales, social media growth and engagement.

 

  • Fan Engagement. Connect with your fans on social media, on stage and off.   Do meet and greets whenever you can. Go straight to the merch table after a set to engage with fans, sign stuff and snap photos. Ask them to sign up for your email list, like your socials and tag you on photos/video they post to their socials.

 

  • Get Verified.  Make sure that you submit your music to Pandora and verify your Artist page on Spotify. Ask others to put your music onto their playlists and play your songs on a constant loop to get your counts up.

 

  • Publicity. Get References and do extensive research before hiring anyone.   PR and access to top media sites are costly, and in today’s music scene it is all about elevating your visibility. And there are a million and one ways in which you can spend money with no evidence of any real return.

 

  • Get references from others/do background checks on businesses/individuals.  check out their work and who is on their artist roster and visit those artists socials and sites to verify before paying for anything.